Wednesday, 10 February 2016

Indian Ethnic Wear



Clothing in India varies on the different ethnicity, geography, climate and cultural traditions of the people of that region. India also has a great diversity in terms of weaves, fibers, colors and material of clothing. Color codes are followed in clothing based on the religion and ritual concerned. For instance, Hindu ladies wear white clothes to indicate mourning, while Parsis and Christians wear white to weddings. The clothing in India also encompasses the wide variety of Indian embroidery.
Indian ethnic wear is like no other clothing in the world. This country's rich and varied history has resulted in a vibrant, multi-cultural society full of color, life and variety, and nothing exemplifies this better than the fashion.

With designers discovering and celebrating regional prints and techniques in their Indian ethnic wear collections, the appeal of this type of clothing has reached international audiences as well.
So, what really sets ethnic clothing apart?

Embroidery Work
The art of embroidery or stitching designs onto the fabric using colorful threads is indigenous to many parts of India, with almost every region having a unique style of embroidery to boast of. Even on the simplest of clothes, some amount of embroidery is usually included in the design. Embroidery gives a unique look to the fabric, allowing artisans to add a personal and artistic touch to any garment.

Multitude of Fabrics
There are a dizzying number of options when it comes to fabrics. From plain, printed and embroidered fabrics to woven and dyed materials, the choices are tremendous. Every region not only has a preferred raw material but also local techniques of weaving and decorating the fabric.

Unique Motifs and Designs
Even modern Indian ethnic wear which does not utilize the kinds of regional and traditional techniques listed above is still distinguished by its use of funky ethnic motifs and designs. This includes Hindu mythological depictions, Mughal patterns, tribal art forms, nature inspired motifs and much more.


Monday, 8 February 2016

The Ethnic wear Market in India


The ethnic wear market of India stood at us$ 13,100 million in 2013 out of which the contribution of men’s ethnic wear is only 3 percent, contribution of kid’s ethnic wear is 9 percent and that of women’s ethnic wear is 88 Percent. The ethnic wear market is expected to grow at a CAGR of 8 percent to reach $ 19,600 million in 2018.
The apparel market of India was valued at US$ 41 billion in 2013, and is projected to grow at 9 percent CAGR for the next decade. In this huge market, the menswear category contributes 42 percent, women’s wear 38 percent and kids wear 20 percent. The ethnic wear market of India stood at US$ 13,100 million in 2013, out of which the contribution of men’s ethnic wear has been a mere three percent; the contribution of kids ethnic wear has been nine percent; and that of women’s ethnic wear a whopping 88 percent.
This market as a whole is expected to grow at a CAGR of eight percent to reach US$ 19,600 million by 2018. In this segment, the market has largely been driven by women’s ethnic wear as it comprises 74 percent of the overall women’s apparel market with a market size of US$ 11,500 million. It is a large part of women’s wardrobe and will continue to grow at a promising rate of eight percent.
The ethnic wear market space is largely populated by unorganized players. Each region of the country has strong players but at the same time very few brands have presence across India. Almost a decade ago this was a completely unorganized category with no brand presence. It was a space mostly driven by local retailers and tailors. The maximum design innovation used to come from local ‘colony tailors’ only, who offered very limited options in terms of design variation. Even fabric design innovation had become stunted due to lack of competition and complacency in the market. 

However, the entry of brands infused a new life into ethnic wear and we see a lot of activity happening in this segment. It will not be far fetched to say that ethnic wear is the new in-thing in the fashion space.


Thursday, 14 January 2016

Traditional Indian Wear For Kids

Saree - the traditional Indian wear for women has found recognition around the world. A salwar suit is also quite popular as traditional Indian wear for men, though not as popular as a saree. Men Indian clothing, however, have not been as popular. Although the sherwani has gained some popularity, but apart from that the traditional wear for Indian men, remain practically unknown to the world. Now a days kids clothing is also popular. Lets have a look at some of the important Indian wear for kids.
Shwerwani
Sherwanis are quite popular as wedding wear among Indian kids. The fashion wedding sherwanis are quite popular in the rest of the world too. They are usually in rich colors and texts with traditional Indian embroider work and with an added fashion accessory, the kids stole.
Dhoti
Dhoti is not a commonly wore traditional wear for Indian kids, but its one of the important Indian wears. Dhoti is worn by kids during the festive occasions and wedding. Dhoti is an important wear for weddings as dhotis are worn by the kids during religious ceremonies and rituals. Usually white, ocher, yellow and saffron colors of dhotis are preferred. Indian priests wear the dhoti the most.
Kurta Pyjama
Kurta pyjama is the basic style of traditional Indian wear of kids. The sherwanis have been inspired from the kurta pyjama for kids. Designers have modified and manipulated the basic kurta pyjama design to make different kinds of sherwanis. With a little variation in the kurta or the pyjama a simple Indian attire can be worn in different ways. Some common styles are:
The regular style
Kurta & Churidaar Pyjama
Pathani Style Kurta & Pyjama

Some of the popular traditional Indian kurta pyjamas are the Kolkata style & the Lucknow style Kurta pajama.

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Ethnic Dhoti Kurtas for KIDS - For a Traditional Puja

Ever changing fashion trends have considerably influenced the way people dress today. Nevertheless, it's during special events and festivals that one gets a chance to go back to one's traditions. The same is true of Pujaa, which is celebrated in quite a traditional way with all its elaborate rites and rituals. During these days of Pujaa, people enjoy a taste of tradition which begins with the way they dress.
A better and a more traditional option for kids is an ethnic Dhothi Kurta. It is indeed the most traditional ethnic outfit for Indian kids and therefore suits best for festivals such as Navratri or Durga Pujaa. Dhotis were and still are widely worn in West Bengal and hence ethnic Dhoti Kurtas seem quite an obvious option for Bengali. Earlier, kids used to sport cotton or silk Dhotis in shades of white teamed with a beige or cream Tussar Silk Kurta featuring subtle embroidery.

Although this Dhothi Kurta combination remains a classic even today, the latest varieties of Designer Dhoti Kurtas available nowadays certainly provides a wide variety to choose from. Latest Designer Dhothi Kurtas include silk or blended silk Dhotis in vibrant shades featuring embroidered borders paired with contrast color Kurta or Sherwani revealing ornate embroidered pattern. These gorgeous Designer Dhoti Kurtas are often paired with a matching stole in order to render a regal look. When choosing an ethnic Dhoti Kurta for any Pujaa, it's best to choose a Designer Dhothi Kurta in red and white combination which renders a typical traditional look that's so characteristic of Puja. Look quite yet traditional in an ethnic Indian Designer Dhoti Kurta this Puja and revel in rich traditions!
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Wednesday, 13 January 2016

Sherwani - A Symbol Of Rich Traditional Fashion

Sherwani is a symbol of rich traditional fashion with royal elegance and style. Considered a regal outfit sherwanis have always been dream attire for its admirers.
Traditionally, sherwani is a long, knee length, coat-like tunic similar to Achkan or doublet with tight-fitting collar fastened with hooks. Sherwani usually has close-fitting in the upper body and a bit flaring in its lower half. Sherwani coat is fastened in front with the help of buttons, often removable and ornamented ones.
Sherwani is generally made of heavier suiting fabrics, silk or wool with lining. It is worn over the kurta accompanied with churidar, pajama or dhoti.
The royal look of sherwani is enhanced with fine embroidery work of various embellishments like beads, sequins, stones, zari, resham, swarowski crystals work etc. on it. None other outfit can represent the manly charm with such an excellent blend of trends and tradition both when accessorized with matching stole, juti etc.
Sherwani is one of the most preferred outfits for kids when it comes to show rich tradition with stylish appearance. It suits any semi-formal event and festive occasion like engagement, sangeet, wedding etc.
With changing fashion, there is a wide range of sherwani fabrics, designs and colors representing the fusion of modernity and ethnicity. There are various styles available in the market suiting to one's budget, choice and the need of the occasion.
Most common and heard names or types of sherwanis are as below:
Wedding sherwani - Apart from sherwani, various styles and designs are available that suiting the needs of best kids, family member or friends who are looking for stunning outfit for wedding.
Sherwani - The colors, fabrics, designs etc. of sherwani are selected very carefully suiting the dignity of the occasion. Most popular colors are red, maroon and golden as far as Indian sherwanis are concerned. Different types of silk and poly-silk are main fabrics for kids sherwanis.
Designer sherwani - These designer sherwanis are beautified with innovative cuts and excellent embroidery work to craft an amazing fusion of trends and tradition. The essence remains the same in these designer sherwanis just the outer appear becomes modernized.
Some facts about sherwanis
• Sherwanis for boys can be categorized according to the embroidery work done on them e.g. all over embroidered or moderate embroidery work on the neck, placket and cuffs etc.
• There are various kinds of embroidery work done on sherwanis for kids like kasab work, cut work, chikan work, jaal work, kantha, kashmiri work etc.
• Key embellishments include resham, zari, zardosi, gota patti, beads, stones swaroski crystals, sequins, stone, jewels work etc.
• Floral and abstract designs give a trendy look to the sherwanis for kids.
• When teamed with right accessories sherwanis for kids become the most appropriate outfit that one can wear at any semi-formal or festive occasions.

Definitely a well-chosen sherwani is a sure way to look stunning, stand apart, ethnic and stylish at the same time.

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Perfect Festive Attire: Sherwani and Designer Salwar Kameez

India is a land of diverse culture and tradition. Plethora of colors and textures act as source of inspiration for our fashion designers. Richness in festivals and colors of celebrations bring in a wave of joy and in turn offers a reason to shop and buy new clothes.
Sensing the nerve of Indian customers who shop during festive season, Indian designers bring out a line of sherwani for boys  and designer salwar kameez designs for girls to escalate their sales. Drawing inspiration from trends in India and across the globe, new innovations in designs, prints, colors and textures are some of the factors which announce them as the best choice for festive wear.
Festive designer collections are characterized by vivid and vibrant colors. While sherwani for boys rule the market during festive season, Designer kurta pyjama, designer churidar kurta, designer pathani suit, designer sherwani, designer jodhpuri suit, and designer suit are some of the wide range of options which boys can select from for their festive dressing.
Brighter and vivacious color palettes rule the festive wear collections. Lively and cheerful warm hues like red, crimsons, tangerine, fuchsia, royal blues and emeralds create an elegant and dazzling ensemble for festivals and celebrations that will earn you the limelight and attention you deserve. The boys counterparts are open to experimentation in terms of clothing. Sherwani for kids in rich solid colors are a big hit during the festive season. Enrich your festive collection with stunning embellishments like golden dust of sequins, pipe sequins, zardozi work, resham embroidery, bugle beads, colorful stone work and gemstones to create a mesmerizing impact.
A wedding sherwani is a type of coat which is worn with a pair of pyjama, salwar or a dhoti. Enchanting range of retro and contemporary design sherwani for boys that are hand embroidered and embellished with zari, zardozi and gemstone work are counted the most exclusive and popular ethnic wear garments suited for all special occasions. Increasing popularity of sherwani for little kids is not just limited to Indian subcontinent but also across the globe mainly Canada, the US, UK, Australia and France.
Salwar kameez are beautiful and evoke the spirit of the festivity. Available in traditional, classy, modern and ethnic line, a beautiful dupatta as an add-on makes it just the thing and hence the versatile easy-to-wear attire for any occasion. Beautifully designed necklines and contemporary silhouettes make them a big hit during every festive season. One can select from a wide range of styles like wearing a short kurta, Patiala salwar, long kalidar kurta, Angarkha kurta highlighted with a variety of neck styles and sleeves. Designer salwar kameez in chikan work with a bit of bling in form of sequins, gota, zari or zardozi will jazz up your evening attire while, a little play of lace trim and pretty pastel palette work best for daytime.

Festivals in India are spectacular and are celebrated with great pomp and fervor. As festive season approaches, shops, shopping malls, designer boutiques bring out new sales month in advance to attract the customers. Simultaneously, online shopping websites stock fresh collections along teamed up with lucrative offers.

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Tuesday, 12 January 2016

Tips To Choose Right Pathani Suit

The Pathani suits are among the most stylish and popular kids clothing which can be worn on all occasions. This ethnic and elegant outfit exudes a sense of sophistication and class which is well beyond compare. Today these suits are available in a huge range of styles, sizes, colors and patterns. It is quite easy to find richly embellished suits in many of the reputed online stores too.
Pathani suits appear graceful and it is considered to be an ideal summer wear as it is comfortable. It is one of the most common kids apparel worn in Kashmir and Punjab. Apart from that, it is worn mostly on festivals such as Eid. These suits are available in a huge range of materials such as silk, cotton, linen and so forth. Most of these varieties can be bought from online stores too.
There are various factors to consider while choosing these apparels. Color is one of the most crucial factors to consider while buying these suits. Kids can choose to wear single dark colored suits appearance. Some of the most exclusive contrasting colors include blue and green, red and golden yellow, dark brown and blue and so forth.
The fabric of these suits is another important factor to consider while choosing these outfits. Thick fabrics with heavy embellishments tend to enhance the appearance . However, kids can wear light fabrics such as cotton, silk and so forth.
Pathani suits with beautiful designs and embroideries can be found in many of the reputed online stores at affordable price rates. Some of these designs include the use of beads, sequins, zardosi and so forth.
The traditional suits feature simple kurtas with front buttons and stand collars. However, the modern suits feature beautiful embellishments with stylish collars.
Today most people prefer to wear suits with a bling as it adds to the charm and elegance of the wearer. Even though white kurtha pyjamas are commonly worn during most of the occasions, today it is embellished with designs, stones and sequins.
Some of the most reputed online stores even showcase designer suits in different colors and styles. There are suits with embellished collars which add to the elegance of the attire. It can be worn during special occasions such as weddings, social events and parties.
There are a huge number of online stores which showcase a wide assortment of beautiful suits for kids in different colors, styles and sizes to suit different body types. Some of these stores also offer suits at discounted price rates which can be ordered through these online portals easily.
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